Pink Pineapple Service
What Is It?
A brand audit is a process of critically examining your company's brand and its positioning.
It is done to assess the effectiveness of the brand in relation to strategic changes in the company, such as changes in services, target audience, products, or social factors.
The main purpose of a brand audit is to ensure that the brand is evolving and adapting to the changing market environment.
What Does The Brand Audit Cover?
- Brand Strategy — your brand values, mission, and company culture, etc.
- Visual Branding — your logo, colours, fonts, print and online materials, website, social media, email marketing, and content marketing, etc.
- Customer experience — your sales process, customer support, and customer service experience, etc.
Sometimes, as companies develop and grow, their branding does not keep up with the same pace. This means that even if the company offers high-quality products or exceptional services, if the branding is outdated or inappropriate, it can create problems.
In such cases, communication becomes difficult, the perceived value of the brand decreases, and it can ultimately hinder sales.
Therefore, a brand audit helps identify these issues and allows the company to make necessary adjustments to improve its branding and overall success.
Using the information gathered through research, questionnaire and conversation, we'll document all the relevant aspects of your brand and determine which need some fine-tuning, and which are missing the mark entirely.
We follow this up with an action plan for updating it to bring it in line with your business’s vision.
You'll receive a deep dive report on both the quantitive and qualitative aspects of your brand. We complete it with a 2 hour meeting to discuss the findings and discuss next steps.