A brand strategy is the holistic approach behind how a brand shows up to its audience. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.
If your visual brand is how you present your business to the world, your brand strategy is the scaffolding that holds it up.
A clear brand strategy is crucial to every aspect of your business, influencing every decision you make. 99% of businesses skip this fundamental process, don't make the same mistake!
STRATEGY (n) a plan of action designed to achieve a long-term or overall aim
WHY YOU NEED A STRONG BRAND STRATEGY
Helps you stand out in a crowded marketplace by highlighting what makes your brand unique and different from your competitors.
Ensures that your brand messaging and visual identity are consistent across all channels, which helps build brand recognition and trust.
Creates an emotional connection with your customers, which can lead to increased customer loyalty and advocacy for your brand.
Increases the perceived value of your products or services, which can allow you to charge higher prices and better profit margins.
The Pink Pineapple Brand Strategy Masterclass?
It's an online class where you will learn how to create your very own brand strategy. Attend the course in your own space working at your own pace.
In the course you'll get access to a library of video tutorials, worksheets and helpful resources that will give you all the tools you need to reach your branding goals.
- Brand Core - Define your brand's purpose, vision, mission, and values to guide your business decisions and build a strong brand foundation.
- Brand Positioning - Discover how to position your brand effectively in the market to stand out from your competitors and attract your target audience.
- Brand Identity - Develop a customer persona that informs your brand personality, tone of voice, and straplines to connect with your target audience and set your startup apart from the competition.
- Design - Learn how to create a memorable brand identity that reflects your brand's personality, values, and goals through logo creation, colours, and typography.
This course is great for startups, entrepreneurs and companies re-branding looking to elevate their brand and be guided through developing a practical brand strategy.
There are four modules covering Brand Core, Brand Persona, Brand Positioning and Design.
Each module comprises three chapters each.
With this course you have the opportunity to develop your own unique brand strategy, at an affordable rate, in the comfort of your own home (or favourite café) and at your own pace.
The back to back tutorial videos run for just over 2 hours. The videos are broken up into digestible chunks of around 5-10 minutes per chapter (there are 3 chapters per module). The actionable worksheets will depend on your own input. The more you put into it, the more you'll get out of it.
Every Masterclass member is exclusively invited to join the Pink Pineapple Brand Guardian Hangout space. An invitation only Facebook group to stay connected with the option to ask questions, network and be inspired.
Meet Your Instructor
I’m Anna, the branding sommelier at Pink Pineapple, who has uncorked the finest flavours for several lifestyle brands just like yours.
I’ve 15+ years of experience in brand strategy, and have worked with international brands across multiple countries since 1997, including Tetra Pak, Peugeot, Air New Zealand and Tom Dixon Design.
After years of honing my expertise in brand strategy, I am now thrilled to share my insights with you through an exclusive masterclass.
In this program, I distil my experience and secrets into actionable steps, empowering you to create a brand that is as rich and timeless as a vintage wine.
WANT ME TO DO IT FOR YOU?
BRAND STRATEGY SIGNATURE EDITION
Work Privately With Anna
Let's get going and start creating something truly unique for your business and be ready for what's to come.