Option 1:
Essential Package
As a solopreneur or a business owner just starting out, you understand the importance of getting your branding right. However, building a strong brand foundation can be challenging, especially when working with a limited budget. That's why we have created a base package that is perfect for you who want to establish a strong brand identity without breaking the bank.
Includes:
- 60 min briefing online session
- Online Questionnaire
- Brand Strategy Foundation
- Profile development
- Brand Core (Purpose, Vision, Mission & Brand Values)
- Brand Persona (Personality & Tone of Voice)
- Project Management
- Dedicated Google Chat Channel
Estimated project time: 3 - 4 weeks
Who is this for: Solopreneurs and startups with the need for a simple foundation
Option2:
Signature Package
You are an established business owner who understands the importance of staying ahead of the competition. You want to ensure your brand connects with your audience on a deeper level. Investing in the future of your business means investing in your brand. That's why we have created our most popular signature package, which is ideal for business owners like you, who want to take your branding to the next level and create a lasting impression on your audience.
Includes:
- 90 min audit session
- 90 min onboarding interview with detailed questionnaire
- Brand Strategy Manifesto
- BRAND CORE
- Brand Purpose, Vision, Mission and Values
- BRAND POSITIONING
- Target Audience
- Competitor Research
- Awareness Tactics
- BRAND PERSONA
- Personality - What is your style?
- Tone of Voice
- Do you need a strapline?
- Who are you? Who are you not?
- SWOT
- BRAND CORE
- Project Management
- Dedicated Trello board & Google Chat Channel
Estimated project time: 5 - 6 weeks
Who is this for: Established small business owners and solopreneurs with 2-4 years experience
Option 3:
Premium Package
For seasoned businesses looking to elevate their brand to the next level through this extensive and tailored approach. This comprehensive package helps align your team with your brand, fostering a consistent and compelling message across all touch points.
Includes:
- 90 min audit session
- 90 min onboarding interview
- Brand Strategy Manifesto
- BRAND CORE
- Brand Purpose, Vision, Mission and Values
- BRAND POSITIONING
- Target Audience
- Competitor Research
- Awareness Tactics
- BRAND PERSONA
- Personality - Who are you? Who are you not?
- Tone of Voice
- Strapline
- What is your style
- ...and more
- SWOT
- BRAND CORE
- Project Management
- Dedicated Trello board & Google Chat Channel
- +6 months of strategic brand managements support and monthly review.
Estimated project time: 6 months
Who is this for: Established business owners who need clarity and longterm support
WHAT CLIENTS SAY
"I engaged Anna to review my brand and do proper branding and strategy. What impressed me most was the very personalised service and the bold approach towards the brand. Now I know exactly what my brand stands for and the kind of clients I want."
Silke Dietz, Zebra Jojo
working with me
The Process
It's important to me that you have a smooth process and walk away with a solid brand manifesto. The strategy session is a step-by-step guide on what to expect during our time together.
Each step is designed to ensure you enjoy the journey and help you achieve your goals for your business and brand.
Sit back, pour yourself a glass of your favourite drink and let's get to it. Welcome to Pink Pineapple; I'm excited to work with you!
You fill out an inquiry form, and we'll send you a project quote and estimated timeline, contract and payment terms.
If you want to have a conversation, we also offer a complimentary Discovery Call to answer any questions you may have before making a decision.
We’ll have a brief onboarding call before sending you a brand strategy questionnaire to fill out and draft a creative brief for your approval where necessary.
We'll start working on your brand strategy manifesto based on the creative brief and external research.
We'll either meet in person or have an online call to go over your new brand strategy together. We'll make any tweaks based on your input.
Once your project meets your criteria and you're completely satisfied with it, We'll deliver your files and any other agreed-upon deliverables.
Should you continue with further design services, these will be discussed and briefed during the later stages of the strategy project.
HAPPY CLIENT
"Anna and her collaborators brought structure to my branding. She helped me articulate the customer needs, experience and journey. She delivered a full branding package on time and to budget. I highly recommend Pink Pineapple for branding work."
