Unearthing The Heart and Soul of Anita Beacroft’s Brand Identity
Transformational coach achieves newfound clarity around her brand story.
- Client: Anita Beacroft
- Industry: Transformational Coach
- Pink Pineapple provided: Brand Strategy, Brand Identity, Brand Guidelines, Website
Anita is a transformational coach inviting individuals on a journey of empowerment and self-discovery. Her mission is to help each client reach their highest potential and find alignment with their purpose and destiny.
Anita was in search of the perfect brand story to capture the essence of her transformative therapy services, yet those efforts were met with mixed results.
No matter how hard she searched or how many designers she consulted, she could not find a consistent aesthetic that could reflect her unique approach.
Knowing that her target audience may not have as much prior exposure to spiritual practice, she wanted to create an aesthetic that would be both elegant and accessible, with an inviting feel. She wanted to warmly invite everyone to join her on a journey towards transformation and make the experience approachable and accessible to all.
Anita is committed to crafting a unique brand identity that reflects her values and mission, one that resonates with people who want to transform their lives for the better. To unleash the greatest version of oneself and help others do the same.
She wants her brand to exude elegance yet also remain approachable and accessible for those who may be unfamiliar with her work.
From crafting an unforgettable visual presence to selecting empowering words to capture her message, Anita wants to reach beyond conventional methods of coaching and bring the perfect blend of elegance and accessibility to her brand.
Anita's branding issue was a complex one, on the surface seeming to be one of visual and lack of consistency, but behind the scenes, there were many more nuances that needed to be addressed.
To accomplish this, we had to take a step back and delve into the heart of who Anita is and what she stands for: her brand story, mission statement and values. This process allowed us to develop a nuanced understanding of transformational therapy and gain insight into Anita's clientele's needs and wants.
Our goal was to create content aligned with Anita's principles to increase engagement from her audience. Each piece we made, from text to images and video, should reflect Anita's unique spirit and connect her message to her clients.
Anita wanted a brand that reflected her personality and style, so our team at Pink Pineapple created a logo that symbolised life's journey, growth, and possibilities. It embodies Anita's message and serves as a reminder never to stop exploring and striving for greatness.
We chose fonts for both legibility and to reflect Anita's unique style, with a modern font for headings and body copy and a script font for personality. The result is a sophisticated look that combined strength and femininity.
The earthy, warm colour palette conveys luxury and comfort, perfect for therapy services as it creates a relaxing environment. These organic hues create a warm energy and promote connection and serenity.
Our synthesis of strategy and creativity resulted in a cohesive branding initiative that appears seamless, unified and reflects Anita’s passion for helping people through transformational therapy.
Anita's brand transformation was the key to unlock her true potential, and we are proud to be part of it. Our strategy helped her to put the pieces together and build something consistent and beautiful, each element forming a part of the grand design. We fortified her message, giving her customers a clear understanding of what they could expect from Anita. Through this process, Anita's belief in her brand grew just as strong as her belief in the service she provides – a belief that will carry her forward with great success.
"Working with Anna gave me the confidence to make bolder brand decisions than I would otherwise not have been able to do. I now believe in my own brand as much as the service I provide."