Oxygen is a business service provider focusing on Tech start-ups
Giving every start-up the full cycle support to be successful
- Client: Oxygen
- Industry: Business Service Provider
- Pink Pineapple provided: Pink Pineapple Signature - Brand Strategy Manifesto, Brand Identity (Primary & Secondary Logo, Brand Colours, Fonts, Image direction and brand guidelines), Business naming
The Problem
When the existing business service provider kept receiving enquiries from new start-ups, it became clear that there was a gap in the market for specific services for this growing audience. To ensure that this target market was properly served, it decided to develop a new brand - one that focused on providing the services that start-ups need to succeed.
Client Brief
A modern and sleek solution that appeals to the defined audience. We need support in finding a memorable name that reflects the service as well as a strapline that represents what we can offer. We want every client to feel that they can come to us and simply trust the work to be delivered allowing them to focus on growing their business. The audience is the start-up tech industry which should be reflected in the design execution.
The Solution
Our solution to the brief was an audience-driven strategy, name, and design developed together with Petra from Creabuena. We chose a name and design that captured the brand's essence based on research and specific client requirements. A brand that breathed new life to a business and allowed it space to think and focus on what's important when building a new company - rather than just admin!
The Results
We're delighted with the results of the work. The new logo is beautiful and unique, and the colour combination is sleek and easily recognisable. The strapline communicates the full life cycle service perfectly, making it easier for the end users to understand the services available. The brand's target market now has a better understanding of what Oxygen does and how it can help start-ups to thrive in today's competitive landscape.
Conclusion:
With competition high, businesses need to cut through the noise by having a strong visual focus and effective keywords to reach the right audience.
Following the development of Oxygen, it can now do just that and is in a great position to attract new customers and grow the business. Thanks to its creative approach, it stands out from the crowd and can communicate its unique selling points in a way that resonates with potential customers.
"Our new strapline is perfect and captures exactly what we want to convey to our audience. It couldn't be better, and we love it."
