Pink Pineapple delivers new brand strategy and design for Studs + Stones

How brand strategy can make every moment special with new earring jackets

Client: Studs + Stones

Industry: Retail / Jewellery

Pink Pineapple provided: Pink Pineapple Signature - Brand Strategy Manifesto, Brand Identity (Primary & Secondary Logo, Brand Colours, Fonts, Packaging Patterns and Brand Guidelines) Brand Guardian subscription service

The Problem

Helena at Studs + Stones was aware of Pink Pineapple through her international network. After a couple of conversations and brainstorming sessions, Helena was ready to take the leap and launch her business from what was previously a bedroom hobby to a company bursting with success.

When she started her business, Helena had very few visuals - just a self-created logo and a simple website. However, despite a background in finance which gave her solid foundations, she realised to reach a larger audience – beyond pop-ups and networking events - she would need to invest in a more professional creative communication and branding strategy. Pink Pineapple's expertise was required to create a cohesive visual identity for the business and help it establish itself as a recognised jewellery brand on the independent scene.

Client Brief

At its core, Studs + Stones is about empowering women and providing high-quality, stylish and affordable jewellery that makes women feel confident and beautiful. Establishing a bold, sophisticated, trustworthy and consistent image can positively impact its target audience.

The Solution

Fuelled by tea, Pink Pineapple worked with Petra from Creabuena. She was the perfect designer for the project as she had extensive experience developing bold retail brands that were not afraid to stand out. With Pink Pineapple managing the whole process, it ensured the process kept moving forward and was on track for efficient and successful completion.

The Results

The bespoke Brand Manifesto allowed for a smoother business launch that accelerated its presence in the market.

With a clear brand identity, all creative decisions were easily implemented, and the first events could take place with a clear image, cost-effectively and consistently throughout the season.

With its new brand strategy and design, Studs + Stones is confident in being the leading supplier of ear jackets for confident businesswomen. After implementing the new brand strategy and design, the brand now has a strong visual presence and a consistent message across all platforms.

CLIENT PRAISE

"What surprised me the most about you, Anna, was that you just 'got it'. You could articulate the vision in my head without me needing to spell it out. You just got what we wanted and made the whole thing come alive."

HELENA GILMOUR

Conclusion:

Thanks to a new focus on branding, Studs + Stones can bring a clearer direction across all touchpoints of its business and convey the message of female empowerment. As a result, the brand is stronger than ever and poised for continued success!

Anna and her team of brand experts brought structure to my branding. She helped me articulate the customer's needs, experience and journey.

Anna is pretty darn good -The results in our new logo shows a bold, strong, confident brand with an added colourful edge. It encapsulates our love of diamonds and coloured gemstones with it's stylised sparkle.

We engaged a rockstar, all-female team of graphic designers, brand strategists, marketers and photographers and couldn't be happier."