Elizabeth's Professional Values Shine with Rebranding of Coaching Business
- Client: Elizabeth Taylor
- Industry: Business & Marketing Coach
- Pink Pineapple provided: Brand Identity, Brand Consulting.
The Problem
Elizabeth initially started her business in 2019 with a focus on training services for startups and SMEs. However, she soon realised that her clients required more than just workshops and needed an experienced coach who could provide actionable advice and guidance. The pandemic has led many companies to shift their focus, resulting in a downturn in corporate marketing training.
Elizabeth takes a practical, no-nonsense approach to her work. However, the branding she used at that time did not accurately reflect her values, with overly feminine and soft elements. She wanted her clients to understand her brand as one that offers honest, direct advice and reliable support to take their businesses to the next level.
Client Brief
Elizabeth's approach to work is one that emphasises practicality and effectiveness without the frills. She doesn't sugarcoat her advice and instead focuses on results — her clients know that when they hire her, she'll get them where they want to go.
Her no-nonsense branding should reflect this attitude: a strong, minimalist design with clear messages about what clients can expect from working with her. It should be professional yet still fun and inviting; after all, Elizabeth wants her clients to feel comfortable with her coaching as well.
The logo should also be a symbol of her commitment to helping her clients reach their goals — one that is powerful yet simple so it stands out in a crowd. She also was keen on a logo that included her initials.
The Solution
When it comes to branding and identity, a professional and timeless look is essential. That's why when our team at Pink Pineapple set out to create Elizabeth's unique visual identity, we had one goal in mind: to truly reflect her no-nonsense, practical approach to work.
We began by carefully selecting colours, fonts and an icon that perfectly suited Elizabeth's style — bold yet warm tones and a minimalist, modern design. To give the icon an extra personal touch, we used Elizabeth's initials as the starting point. We then refined the design until we had a logo that encapsulated the personality and values of Elizabeth's business in one eye-catching mark.
The Results
At Pink Pineapple, our team has developed a new logo, brand colours, and positioning to create a greater impact and convey a sense of expertise and confidence to Elizabeth's business coaching services. The resulting visual identity reflects Elizabeth's no-nonsense approach without feeling overwhelming or outdated.
Since launching, Elizabeth has gained three new SME clients in the first month alone, which promises to have a positive financial impact in the long term! She has rebranded herself as a business and marketing coach, offering personalised coaching services to SMEs while also providing training to corporate clients. This new direction allows her to cater to both training and coaching needs and helps companies elevate their businesses in the post-covid world.
Conclusion:
Elizabeth has always been a champion of practical and no-nonsense approaches to work. Her rebranding with Pink Pineapple reflects this ethos perfectly, clearly communicating her values and what clients can expect when working with her — honest, reliable advice and support that will help their business reach the next level.
With this new look, she is sure to continue to be successful in all her future pursuits. We are excited to see the impact this rebranding has on her business growth!
"The brand colours and logo that were developed were completely aligned to my business and showcased the exact look and feel that I was hoping to achieve. It was an absolute pleasure working with Pink Pineapple."
