Feng Shui Focus achieves new brand strategy heights with Pink Pineapple
A complete new business design package for an exciting new chapter
- Client: Feng Shui Focus
- Industry: Award-winning Feng Shui Consultant
- Pink Pineapple provided:Brand Strategy Manifesto, Brand Identity (Primary & Secondary Logo, Brand Colours, Fonts and guidelines) and marketing collateral
The Problem
Lucy from Feng Shui focus approached Pink Pineapple looking for a complete re-brand package. She'd attended one of our branding workshops (provided by Zebra Jojo and Pink Pineapple) a year prior and had walked away with some new imagery and tips to implement straight away.
However, after 10 years of business, she was ready to create a more professional brand in her industry with a consistent and robust visual message. There was no brand strategy, and Lucy relied on recommendations and the occasional advertisements. Until the re-brand, she could not reach the broader audience she wanted to attract. That's why she came to us for help!
Through our process with her, we were able to help her uncork what made Feng Shui focus unique and how she could stand out in her industry. We created an exciting brand that felt modern, professional and approachable - attractive to the wider audience Feng Shui focus wanted to reach.
Client Brief
A unique company, Feng Shui focus is committed to helping people create balance and harmony in their lives through the ancient art of Feng Shui. Therefore, it wanted the company branding to reflect this commitment through metal elements representing strength and stability, along with a touch of red to radiate prosperity and be in line with Lucy's personal spring colours.
"By applying Feng Shui in the client's home and/or workplace, I help to create balance and auspicious energy, making success, wealth, better health and happiness easier to achieve.".
The Solution
After our initial meeting, it was clear that Lucy was passionate about her business and that she was bursting with great ideas. However, she struggled to connect all the dots and create a cohesive brand strategy. That's where we came in! We delivered a complete brand strategy manifesto with a specific deep dive into the brand purpose and target audience. To complete the package, we also provided an entire brand identity with our partner designer Petra from Creabuena.
The Results
By working with Feng Shui Focus, we brought consistency to their brand across all platforms. This included a Brand Strategy Manifesto, Brand Identity (Primary & Secondary Logo, Brand Colours, Fonts and guidelines) and marketing collateral.
As a result, Feng Shui Focus now enjoys a stronger communication and brand presence every time. Lucy was thrilled with the results and asked for additional extras such as ongoing design support, an event pull-up and some further social media consulting - all of which we happily delivered!
Conclusion:
Since launching the new brand strategy and design, Feng Shui Focus has reached a new level of professionalism in supporting its clients in their Feng Shui Journey!
By applying Feng Shui in the client's home and/or workplace, I help to create balance and auspicious energy, making success, wealth, better health and happiness easier to achieve."
