FitNut Loft gets a branding makeover in preparation for future growth

A funky re-brand project, ready for the international franchise

Client: FitNut Loft

Industry: Health & Fitness

Pink Pineapple provided: Brand Strategy Manifesto, Brand Identity (Primary & Secondary Logo, Brand Colours, Fonts, Imagery, Product Mockups, Signage, Social Media templates and brand guidelines)

The Problem

Aly, founder of FitNut Loft has worked tirelessly to build her fitness studio.
The business started X years ago with a logo from fiverr and a passion for the industry.

Today, with plans to expand, the business was in need of a makeover to suit its target market. The brief was to deliver a brand that was full of rock and big city, yet include a pink feminine touch.

Client Brief:

Deliver a brand that defines determination, includes a sense of rock and big city, yet have a pink feminine touch.

The Solution

We spent a long time understanding the audience and how it would fit the brief. We wanted the outcome to feel powerful yet fun and explored several options before landing on the final outcome.

The final brand is raw and cool yet feminine and is a perfect fit represented by its strong founder.

The Results

With details such as rough edges and washed-out black, we delivered a brand that isn’t focused on the polished surface of fitness but on the true results of what goes on inside.

The strategy included refined keywords to support the vision, mission and values making it clearer in future communications.

CLIENT PRAISE

"I liked how organised it was, and even though most of it was done virtually due to covid, I didn't feel that the service was lacking at all. In fact, being virtual meant we could work faster, and more efficiently together. Anna is perfect for a female-based business, her collaborations with designers and photographers make this a one-stop place for everything you need."

ALY KHAIRUDDIN

Conclusion:

We achieved a brand that gives a sense of who the founder is and what she wants to achieve and who she serves.

The new brand was quickly implemented across all platforms and apps as well as in printed collateral and signage allowing for a clear path toward the next studio opening.

I liked that the package was there so I didn't have to think about what I needed or not. While I liked the options, I also wanted to have a professional tell me exactly what I needed to do. Because that's what I do for my clients."