Henshaw Advisory - a boutique business advisory firm enhancing business performance, growth, and enterprise value
Striving for Brand Ingenuity through Pink Pineapple
- Client: Henshaw Advisory
- Industry: Business Service Provider
- Pink Pineapple provided: Brand consultation, research and creation, tone of voice, keywords, colour palette, fonts, and brand strategy
The Problem
Paul Young, the founder and CEO of Henshaw Advisory, came to Pink Pineapple on a recommendation to create a brand identity for his company. With over 20 years of experience in the industry, Paul wanted the Henshaw brand to reflect a modern, high-quality image.
During initial consultations, we gathered information about Paul's vision for the company and began to form ideas for the brand. We drafted a creative brief and started research to determine the best way to bring Paul's vision bubbling to life. With the name
Henshaw Advisory already registered, our challenge was to create a brand around it that accurately reflected the company's values. We focused on creating a logo and visual identity that conveyed a sense of quality and experience
Client Brief:
Henshaw Advisory approached Pink Pineapple with a company name and idea of the services they would like to offer, with the brief to create a logo and a website, and a short timeline to deliver the finished product.
Never the one to shy away from a challenge, we quickly jumped on the project and had a deep dive conversation about what the desired outcome would look like.
Having previously worked with brands in a similar industry, we had an understanding of the market and could therefore get to work swiftly and effectively.
It was clear that the client was looking for a smart and modern solution to otherwise a very 'blue corporate' market. Fashion and British tailoring were influences from the very beginning and something we held as an anchor from the beginning and throughout.
The Solution
Henshaw Advisory is a company that helps its clients overcome business challenges through innovation and originality.
The company's name comes from the village of Henshaw, located in the north of England. This hamlet is known for its Roman archaeological features, which reflect the company's ingenuity and creativity.
To capture the essence of the Henshaw brand, we created an in-depth questionnaire that delved into the company's expectations, references, aspirations and goals. We also examined the company's purpose, vision, mission and values - all essential elements for building a strong and confident business.
By understanding these key components, we created a brand personality that genuinely reflects Henshaw
Advisory.
The Results
Henshaw Advisory had a clear idea of the kind of company it wanted to be, but it wasn't quite sure how to communicate that to its target market. Together, we developed a brand strategy that helped to define its tone of voice and overall style.
We used keywords like "Refined, Cultured, Quality, Minimalist, Traditional, Quirky and fun." to guide decisions about what kind of voice Henshaw should use in their communications.
We also created a new logo and identity for the company, using a palette of colours that reflect their personality and brand strategy. Finally, we chose fonts to help convey the company's modern and forward-thinking approach. The result is a clean, modern brand identity that accurately illustrates the unique personality of Henshaw Advisory.
We engaged the services of Creabuena to build a website that accurately reflected Henshaw's local presence in Singapore. Creative Copywriting was brought on board to handle the website copy, laying the foundations for initial and future communications. The result is a clean, modern brand identity that precisely captures the company's unique personality.
Conclusion:
At Pink Pineapple, we love helping our clients grow their businesses. When we started working with Henshaw, they were a start-up with big dreams and a lot of potential.
We knew we could help them achieve their goals and reach their full potential, so we got to work creating a brand strategy manifesto. The manifesto was designed to serve as a foundation for the Henshaw brand, and it included everything from establishing their expertise to introducing a brand personality.
The story we created for the brand gave Henshaw a feeling of heritage, and the overall strategy helped to set them apart from their competitors. We're proud of our work with Henshaw and are excited to see what it will achieve in the future
"I was presented with what truly reflected me, and now the company's, objectives."
"The team at Pink Pineapple developed both the brand and visual identity as well as created the website that truly represented what I was looking for to start building my business and new brand."
