Heart Living redefines its brand strategy
Why Purpose is Essential for Your Brand
- Client: Heart Living
- Industry: Personal and Corporate coach
- Pink Pineapple provided: Brand Audit and strategy, Corporate Communications Editing and Brand Guardian service
The Problem
The founder of Heart Living, Helena Livingston, had worked in her business for many years. However, she felt like the brand was missing its fizz and wasn't sure how to move forward and improve its image. Helen knew she had to pop the cork on some fresh bubbles that would give the business a real lift and an unmistakable unique selling proposition (USP).
She decided she needed a brand audit to understand how Heart Living could be improved, offer more key services to customers, and stand out from the competition.
Client Brief:
As a brand strategy and communications nerd, I'm always excited to help a company find its voice. I believe every business has a story, and Pink Pineapple's mission is to help them tell it in the most compelling way possible. When Heart Living approached me to help them with their brand positioning, I knew I could make a difference.
In addition to reviewing and editing its website copy and imagery, I developed a new brand strategy and colour palette. My goal was to capture the heart of its message and bring it to life with vibrant colours that would resonate with its target audience. I'm thrilled with the results and am proud to continue playing a part in helping Heart Living reach more people with ongoing brand support for website implementation.
The Solution
Pink Pineapple recognised that the business needed some work. I assessed what was going well (and not so well!) before giving the business a much-needed refresh. I unlocked new sparkle and clarity to allow energising ideas to flow freely throughout the brand's marketing strategy and campaigns!
Every successful company must review and refine its purpose from time to time to continue moving forward successfully and tackle tomorrow's exciting challenges.
The Results
It's no secret that first impressions are essential; when it comes to businesses, that first impression is often your brand. Your brand is how the public perceives your company and must convey the right message.
Following the brand audit and marketing strategy work with Heart Living, its general communication was more transparent and better defined across all platforms. And its tone of voice and visual design were evident to its audience, allowing for an improved ROI. These changes will help the brand attract more customers and build stronger relationships with its existing clientele.
Conclusion:
As a successful business owner, it can be easy to get caught up in the day-to-day grind and forget to step back and assess your progress. However, this can lead to problems down the road. For example, when Heart Living failed to take stock of its brand identity, it found itself scattered and unfocused. As a result, it was difficult to market effectively to its audience.
By analysing its brand, Heart Living was able to realign its strategy and make quicker, more informed decisions about its business. As a result, the company is now better positioned for success than ever!
Anna helped me create the brand image, colour scheme and overall positioning on social media, tying it in with my website design. It has all come together - I couldn't have done it without her!"
