Living Life in Colour with Sally Mounir's New Brand Identity
Psychotherapist revamps practice with a sparkling new design package.
- Client: Sally Mounir
- Industry: Psychotherapy
- Pink Pineapple provided: Brand Strategy Manifesto, Brand Identity (Primary & Secondary Logo, Brand Colours, Fonts and guidelines) and marketing collateral
The Problem
Discovering your own unique brand and creating a new logo to match is an exciting but daunting task. For one psychotherapist, it was no different.
Sally Mounir is an experienced and compassionate psychotherapist helping her clients to heal, balance and thrive through life's journeys. With many years of professional experience under her belt, she has seen and heard it all - from the depths of post-traumatic stress to depression and anxiety.
When Sally decided to take the leap and start her own business, she knew she needed a logo and website to get her venture off the ground. With no prior experience in branding, Sally put her trust in a designer to create what she hoped would capture who she is and reflect the unique qualities of her services. Unfortunately, Sally was disappointed – the finished product just wasn't quite what she had envisioned.
When it was time to open her own therapy practice, Sally yearned for something out of the ordinary. She wants a practice that stands apart from the conventional and expected, infused with joy, warmth, and personality. To create this unique experience, she had to get creative and go beyond what was previously known in the industry. She knew she needed something completely different to capture the vision she held dear. The old brand identity no longer reflected the energy and happiness that her practice was striving for - it was time for a change.
Client Brief
“I believe that everyone is trying their best to become the best version of themselves...I’m in a fulfilling journey of holding their hand if they allow me.” - Sally Mounir.
Sally's mission is to erase the stigma surrounding mental illness and replace it with understanding, kindness, and genuine care. To help her achieve this goal, she wants to refresh her brand identity in order to better reflect the warmth, sincerity, compassion, and understanding she strives to provide to each of our clients.
The Solution
Just like tea, psychotherapy is a comforting brew of restorative ingredients that can help anyone cope with life’s struggles.
The new brand identity is designed to capture this idea and bring soothing warmth to those looking for help on a psychological level. From the logo and colour scheme to the messaging and even the more subtle details of the social media graphics, the refreshed brand identity fosters an atmosphere that celebrates individuals' strengths and abilities while giving them support and guidance.
Pink has long been associated with love, compassion, energy and sensitivity – all of which are great qualities for any psychotherapist to project. But that's not all. Pink is also a colour of dynamism and creativity, making it ideal for those who want to bring a passionate new vibe to their brand identity.
From playfulness to boldness and everything in between, pink is a gateway to a new realm of possibilities for expressing our spirit, creativity, and individuality. Overall, there's no better way to communicate Sally's lively new brand than with a splash of pink which draws attention and creates a sense of connection, making it ideal for creating a welcoming environment for her clients.
The Results
With vivid colours, organic shapes, and an emphasis on expression and energy, the redesigned logo captures the spirit of fun, relaxation, and healing so vital to what she does. The logo radiates positive energy and reflects the good vibes that come with emotional wellbeing, of becoming the best version of ourselves. It has become the cornerstone of this therapist's inspiring brand, allowing her to bring even more of these positive feelings into her client's lives.
To complete our mission, we are also in the midst of revamping her website to reflect the passionate and caring spirit that she radiates. The sleek, modern design will showcase her range of services and invite people to explore the power of therapy.
Conclusion:
Much like a cosy mug of tea, Sally's new brand identity stands ready to soothe, comfort and re-energise clients - bringing out the very best of themselves. This, however, is only the beginning of an exciting transformation, and we look forward to growing alongside Sally in her journey to rediscover and unlock her true identity as a confident psychotherapist; one that she can share with the world and use to impact and inspire others.
"Thank you for bringing my chaos into structure and beauty. I am very fortunate to have gotten to know you. You are really good at what you do, you care and it shows, so thank you."
