The Signature Edition
Business Brand Strategy
Your investment: S$ 2500
This is the perfect way to start defining your brand vision. Using my nerdy brand strategist skills, I'll work with you to uncover everything that makes your business unique - its mission, purpose, tone of voice and identity - and create a manifesto that will bring your brand bursting to life.
You'll walk confidently away with a deep understanding of who you are and what makes your business stand out from the crowd. Cheers to that!
WHAT IT INCLUDES
- Discovery Meeting
- Brand strategy questionnaire
- Existing Brand Audit
- Target Market Research
- 1-2 x Avatar development
- Your Business Story and brand vision
- SWOT (Strengths, Weaknesses, Opportunities and Threats)
- Your purpose (the big why)
- Vision, Mission (What are you aiming for and how)
- Company Values (The Driving Principles) - what do you care about?
- The Client Experience (Customer Brand Journey)
- Tone of voice in writing and messaging
- What does your brand sound like if it was music?
- Your style and attitude
- Moodboard
- What and who you are not
- 1 month of implementation support
MONTHLY SUBSCRIPTION
Brand Guardian Consulting Services
S$ 1500/3 mths | S$ 2500/6 mths
So, you're smashing your branding goals thanks to your new, shiny strategy but need some help to stay on track? It sounds like you need a trusty guardian angel to work with you to remain focused and consistently hit your marketing and brand goals.
These subscription packages let your brand evolve with your business and are based on the complexity of your brand and how much help you need. With 2 x 45 min monthly sessions with me, I'll cover everything from a simple monthly audit report to regular brand strategy and design meetings, tailored specifically to what YOU need!
Brand Identity / Website / Graphic Design
I believe every great business deserves a sparkling brand identity. Based on your fresh business brand strategy and manifest, you need a hot brand design and identity, website, or other design elements, to elevate your brand.
Should you need recommendations, get in touch and I can serve you a cocktail menu of designers to ensure you find someone that fits your style and budget.
WHAT CLIENTS SAY
"I engaged Anna to review my brand and do proper branding and strategy. What impressed me most was the very personalised service and the bold approach towards the brand. Now I know exactly what my brand stands for and the kind of clients I want."
Silke Dietz, Zebra Jojo
working with me
The Process
It's important to me that you have a smooth process and walk away with a solid brand manifesto. The strategy session is a step-by-step guide on what to expect during our time together.
Each step is designed to ensure you enjoy the journey and help you achieve your goals for your business and brand.
Sit back, pour yourself a glass of your favourite drink and let's get to it. Welcome to Pink Pineapple; I'm excited to work with you!
It's important that there is an understanding of expectations. To ensure we're on the same page.
Please fill out the enquiry form to get started. I will review it within 24-48 hours (Mon-Fri).
Once I have assessed that we're a good fit, you will receive an email from me with a project quote and estimated timeline. If I am not the right person for you, I will try and recommend others in my network.
If you wish to proceed, I will send you a personalised contract to sign, followed by an invoice for a 50% down payment of the project.
Once you've paid, we can start your exciting project. I will then send you an invitation to your personalised Trello board. Don't worry if you don't know Trello; I will explain it all to you. It's where we will do all the work, and you can ask questions, add files, and find links.
The Trello board will be available for six months after the project is completed, so you can go back and review it as necessary.
Once the down payment is made, I will send you a link to my brand strategy questionnaire for you to fill out completely, in detail and to the best of your ability. This part is crucial to get the most out of the branding process. I may ask you to complete a Pinterest board of your visual inspiration. Don't worry - I will be there to guide you through it. Once done, you can attach any links to your Trello board.
After notifying me of your completed questionnaire (and possibly curated Pinterest board), I will draft a creative brief for your approval. This will make it clear if any further clarification is necessary. Alternatively, a zoom call will be set up if needed.
Once the questionnaire is submitted and any questions clarified, I will start working on your brand strategy report based on the creative brief and external research. At this point, you will receive an estimated time plan for the work.
On the big 'reveal' day, you will either be invited to the office or a Zoom meeting to go through the new brand strategy together. This is when details can be finalised, gaps filled, and tweaks made based on your input. Once everything is covered, I will finish the document and send you a final version for your approval.
You can request up to two rounds of changes until you are completely happy. Any further revisions beyond what's included in your contract will be invoiced separately.
The last step in the process is the final payment. This happens when your strategy project meets your criteria, and you're completely satisfied with it.
The final deliverables will be prepared. Once the final balance is paid, I will complete the project by delivering your digital files and any other agreed deliverables - which are all owned by you.
If you have chosen to undergo a visual branding exercise, the brand strategy manifesto will now be shared with the designer. Through joint discussion, important details will be shared.
Well done! You've taken the first step to building a successful future for your company!
HAPPY CLIENT
"Anna and her collaborators brought structure to my branding. She helped me articulate the customer needs, experience and journey. She delivered a full branding package on time and to budget. I highly recommend Pink Pineapple for branding work."
