What is International Women’s Day? International Women's Day is not just a day on the calendar (March 8); it's a celebration of strength, resilience, and determination! A day to celebrate the achievements of women, to fight for gender equality, and to unleash the power of sisterhood. As a ... READ the POST
How to Make Customers Fall in Love with Your Brand
What does it mean to make customers love your brand? Valentine's Day is the perfect time to reflect on the power of love and connection. We spend countless hours planning the perfect date, buying thoughtful gifts and expressing our love and affection for our significant others. But what ... READ the POST
How to Build Trustworthy Brand Value: 8 Top Tips!
When it comes to building trust in your brand, it's all about the relationship – much like a fine wine!Think of it this way: when you pour yourself a glass of wine, you don't just gulp it down and expect things to taste the same each time. You savour it, swirl it around in your mouth, note the ... READ the POST
How brand strategy can help you become more profitable
Implementing strategic customer service isn't difficult. Or is it? I buy a product or service, and I’m super happy with it and would purchase it again. But then I never hear from the company again. Surely this must have happened to you also? What happens is that they lose me as a ... READ the POST
8 Branding tips for the small business owner
Psst! It's about having fun along the way If you're a small business owner, you know that branding is critical. Your brand sets you apart from the competition, and it's what customers remember about you. That's why it's important to ensure your brand strategy is on point. This post ... READ the POST
Beginners guide – What is branding?
Is it important for small businesses? For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think ... READ the POST