Is it important for small businesses? For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think ... READ the POST
Why do you need brand guidelines?
In simple terms Brand guidelines are developed so you don’t forget who you are and what you look like! They tell you what your logo should look like and how it should be used by including the following information, along with details of how to use them: Your brand strategyMain logoAny ... READ the POST
Creating brand loyalty is key in a distracting digital world
If your phone pings when you're busy, do you look at it? How many times have you had your phone on the table when you are with your friends? If it pings, do you look at it? Yes, I thought so. Your potential customers are distracted in the same way every time a competitor is speaking. You need ... READ the POST
What the font?
Fonts, typeface, typography… So many names. “I can just pick one I like whenever I need one can’t I? - Does it really matter?” No, you can't and Yes, it does. Very much. You’ve spent time working through your brand strategy (If you haven’t yet, you can learn more about it here), and you ... READ the POST
Should I use free image libraries or hire a brand photographer?
Be authentic, be visible, be on brand… phew! It's exhausting, but I bet you hear these messages every day as a small business owner. With photography and imagery an essential aspect of your branding strategy and social media management, you may decide to invest in a photographer to help you get ... READ the POST
The best brand strategy checklist to grow your small business
You wouldn't want to continue without these simple steps. Your business is up and running! However, it’s a little sluggish, and you’re not sure what’s stopping you from growing. You’re on social media; you have a logo; you have your colour scheme. Now what? Maybe, it’s worth looking at a brand ... READ the POST
