Veganburg VeganBurg is a popular vegan burger restaurant with branches in San Francisco and Singapore, where they have been operating since 2010. It has gained a loyal customer base and unique product offering. With plans to expand its franchise further, Pink Pineapple was excited to be asked ... READ the POST
Building brands through storytelling – a powerful marketing tool
Once you are clear about your positioning and your style, you can start building your story. It's then about your ability to make an emotional connection between your brand and your audience. Branded storytelling can have a massive influence on whether your customer will buy from you or ... READ the POST
The power of a strapline – do you need one?
Do you have a cool strapline for your business? If not, you may be wondering what it is and whether or not you need one? Let's start by clarifying what a strapline, also known as a tagline, is. It's simply a short marketing phrase representing your company and its values β it tells ... READ the POST
