Throughout human history, tea has been a source of delight, both as a way to soothe the soul and as a symbol of hospitality. But few could have imagined that tea would become one of the world's leading luxury brands. TWG Tea Company, founded in Singapore in 2008, is now one of the most ... READ the POST
How to Make Customers Fall in Love with Your Brand
What does it mean to make customers love your brand? Valentine's Day is the perfect time to reflect on the power of love and connection. We spend countless hours planning the perfect date, buying thoughtful gifts and expressing our love and affection for our significant others. But what ... READ the POST
Branding: From Bland to Grand in Just 5 Steps
Does branding matter? Yes! Having a strong brand presence means that your customers will recognise you, feel connected to your services or products and be more likely to purchase from you. It’s like drinking a glass of champagne – without the bubbles, it's just not the same! Having a recognisable ... READ the POST
How to Build Trustworthy Brand Value: 8 Top Tips!
When it comes to building trust in your brand, it's all about the relationship – much like a fine wine!Think of it this way: when you pour yourself a glass of wine, you don't just gulp it down and expect things to taste the same each time. You savor it, swirl it around in your mouth, note the ... READ the POST
How brand strategy can help you become more profitable
Implementing strategic customer service isn't difficult. Or is it? I buy a product or service, and I’m super happy with it and would purchase it again. But then I never hear from the company again. Surely this must have happened to you also? What happens is that they lose me as a ... READ the POST
8 Branding tips for the small business owner
Psst! It's about having fun along the way If you're a small business owner, you know that branding is critical. Your brand sets you apart from the competition, and it's what customers remember about you. That's why it's important to ensure your brand strategy is on point. This post ... READ the POST
