Implementing strategic customer service isn't difficult. Or is it? I buy a product or service, and I’m super happy with it and would purchase it again. But then I never hear from the company again. Surely this must have happened to you also? What happens is that they lose me as a ... READ the POST
Five ways to improve brand loyalty – tone of voice
(Hint! Keep your tone of voice on brand) An average office inbox receives 121 emails per day. Spread that across more or less active companies, and you quickly know that some will receive a lot more. So how do you get positive engagement to build a reputable brand? Use a consistent tone of ... READ the POST
