In simple terms Brand guidelines are developed so you don’t forget who you are and what you look like! They tell you what your logo should look like and how it should be used by including the following information, along with details of how to use them: Your brand strategyMain logoAny ... READ the POST
What the font?
Fonts, typeface, typography… So many names. “I can just pick one I like whenever I need one can’t I? - Does it really matter?” No, you can't and Yes, it does. Very much. You’ve spent time working through your brand strategy (If you haven’t yet, you can learn more about it here), and you ... READ the POST
What do your brand colours say about you?
When I was young, I always picked colour over black and white. For me, monochrome was dull and lacked personality. In my mind, a world without colour would be a miserable place. Colour has the power to cheer us up as much as calm us down. And vibrant colours reflect my bold personality - I ... READ the POST
