Is it important for small businesses? For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think ... READ the POST
Why do you need brand guidelines?
In simple terms Brand guidelines are developed so you don’t forget who you are and what you look like! They tell you what your logo should look like and how it should be used by including the following information, along with details of how to use them: Your brand strategyMain logoAny ... READ the POST
Should I use free image libraries or hire a brand photographer?
Be authentic, be visible, be on brand… phew! It's exhausting, but I bet you hear these messages every day as a small business owner. With photography and imagery an essential aspect of your branding strategy and social media management, you may decide to invest in a photographer to help you get ... READ the POST
