In fashion, Vivienne Westwood's journey from punk provocateur to global fashion icon is legendary. But what does this transformation teach us about building a successful brand identity? As small business owners, whether you're just starting or have little brand experience, there are invaluable ... READ the POST
8 Branding tips for the small business owner
Psst! It's about having fun along the way If you're a small business owner, you know that branding is critical. Your brand sets you apart from the competition, and it's what customers remember about you. That's why it's important to ensure your brand strategy is on point. This post ... READ the POST
Beginners guide – What is branding?
Is it important for small businesses? For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think ... READ the POST
What do your brand colours say about you?
When I was young, I always picked colour over black and white. For me, monochrome was dull and lacked personality. In my mind, a world without colour would be a miserable place. Colour has the power to cheer us up as much as calm us down. And vibrant colours reflect my bold personality - I ... READ the POST
Should I use free image libraries or hire a brand photographer?
Be authentic, be visible, be on brand⦠phew! It's exhausting, but I bet you hear these messages every day as a small business owner. With photography and imagery an essential aspect of your branding strategy and social media management, you may decide to invest in a photographer to help you get ... READ the POST
Building brands through storytelling – a powerful marketing tool
Once you are clear about your positioning and your style, you can start building your story. It's then about your ability to make an emotional connection between your brand and your audience. Branded storytelling can have a massive influence on whether your customer will buy from you or ... READ the POST
