What does it mean to make customers love your brand? Valentine's Day is the perfect time to reflect on the power of love and connection. We spend countless hours planning the perfect date, buying thoughtful gifts and expressing our love and affection for our significant others. But what ... READ the POST
Branding: From Bland to Grand in Just 5 Steps
Does branding matter? Yes! Having a strong brand presence means that your customers will recognise you, feel connected to your services or products and be more likely to purchase from you. It’s like drinking a glass of champagne – without the bubbles, it's just not the same! Having a recognisable ... READ the POST
Beginners guide – What is branding?
Is it important for small businesses? For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think ... READ the POST
The power of a strapline – do you need one?
Do you have a cool strapline for your business? If not, you may be wondering what it is and whether or not you need one? Let's start by clarifying what a strapline, also known as a tagline, is. It's simply a short marketing phrase representing your company and its values – it tells ... READ the POST
