Does branding matter? Yes! Having a strong brand presence means that your customers will recognise you, feel connected to your services or products and be more likely to purchase from you. It’s like drinking a glass of champagne – without the bubbles, it's just not the same! Having a recognisable ... READ the POST
How to Build Trustworthy Brand Value: 8 Top Tips!
When it comes to building trust in your brand, it's all about the relationship – much like a fine wine!Think of it this way: when you pour yourself a glass of wine, you don't just gulp it down and expect things to taste the same each time. You savor it, swirl it around in your mouth, note the ... READ the POST
How brand strategy can help you become more profitable
Implementing strategic customer service isn't difficult. Or is it? I buy a product or service, and I’m super happy with it and would purchase it again. But then I never hear from the company again. Surely this must have happened to you also? What happens is that they lose me as a ... READ the POST
Beginners guide – What is branding?
Is it important for small businesses? For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think ... READ the POST
What the font?
Fonts, typeface, typography… So many names. “I can just pick one I like whenever I need one can’t I? - Does it really matter?” No, you can't and Yes, it does. Very much. You’ve spent time working through your brand strategy (If you haven’t yet, you can learn more about it here), and you ... READ the POST
What do your brand colours say about you?
When I was young, I always picked colour over black and white. For me, monochrome was dull and lacked personality. In my mind, a world without colour would be a miserable place. Colour has the power to cheer us up as much as calm us down. And vibrant colours reflect my bold personality - I ... READ the POST
