In today's vast and fiercely competitive business landscape, authenticity isn't just a buzzword; it's a strategic asset. It's the perfect way for small businesses can leverage to stand out and thrive. If you're a small business owner, understanding why brand strategy is crucial. It can make all the ... READ the POST
Beginners guide – What is branding?
Is it important for small businesses? For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think ... READ the POST
Creating brand loyalty is key in a distracting digital world
If your phone pings when you're busy, do you look at it? How many times have you had your phone on the table when you are with your friends? If it pings, do you look at it? Yes, I thought so. Your potential customers are distracted in the same way every time a competitor is speaking. You need ... READ the POST
The best brand strategy checklist to grow your small business
You wouldn't want to continue without these simple steps. Your business is up and running! However, it’s a little sluggish, and you’re not sure what’s stopping you from growing. You’re on social media; you have a logo; you have your colour scheme. Now what? Maybe, it’s worth looking at a brand ... READ the POST
Five ways to improve brand loyalty – tone of voice
(Hint! Keep your tone of voice on brand) An average office inbox receives 121 emails per day. Spread that across more or less active companies, and you quickly know that some will receive a lot more. So how do you get positive engagement to build a reputable brand? Use a consistent tone of ... READ the POST
